Our Ethos
Our ethos is inspired by the art of patience, by the persistence of the rolling waves of the Atlantic, and by the natural ebb and flow of life as the tides on the shores of our islands.
Our mission is to work with these forces, and to recognise our role as an innate part of this system.
This mission is underpinned by three key commitments:
Wellness
For us and the planet. We are each of us a living ecosystem, with a part to play on this blue dot we call home. From the minutiae of our microbiome to the global community we are a part of, we’re committed to health and wellness at all levels.
Vitality
Defined as energy and liveliness, our kombucha embodies ‘vitality’, as a living, growing product. From our supply chain to our waste management, to the brew that reaches you in our bottles, KTea kombucha is committed to living well and nourishment.
Great Taste
Our first two commitments are meaningless without a worthwhile product behind them. We’re committed to constantly developing our flavours, sourcing the highest quality and most ethical ingredients we can, to bring you the best possible kombucha.
We believe that living well should be easy, but that’s not always the case. In an ultra-processed world that’s always in a hurry, making healthful choices – even when you have good intentions – can be marred by meal deals, multi-buys and BOGOFs. To adapt a popular phrase: good things come in less packaging. Which is why we’ll always focus on flavour over flamboyance and ethics over extravagance.
We are all at the start of a probiotic power-century, in which the importance of beneficial bacteria to our internal ecosystems comes to the fore, and we could not be more excited to play a part in it. KTea is, and always will be, vegan, raw and locally produced.
